Brand identity package, consumer product, and advertisement for Seattle-based music festival, Nostalgic Sound.
Concept
Nostalgic Sound is a dynamic festival celebrating alternative indie artists, both past and present, designed to appeal to a young, playful audience (ages 17-35). The festival's brand identity combines retro aesthetics with high-contrast design to evoke a sense of nostalgia while maintaining modern technology-age feel. Overall, the brand identity for Nostalgic Sound is playful, bold, and energetic, capturing the spirit of the festival while ensuring clear communication and engaging design. (See below for entire brand identity package).
Final Deliverables
• Logo Mark including negative and brand accurate color versions.
• Typography choice, featuring Yapari Bold and Helvetica Neue.
• High contrast color palette (#22e1f, #143656, #2c6baa, #e6e51d, #ffffff)
