Development of exhibition merchandise for Amy Sherald's 2024 solo exhibition, "American Sublime".
Objectives
The key objectives of the project were to propose and develop a collection of exhibition merchandise for Amy Sherald's"American Sublime" (2024-2025). All depicted works created by Amy Sherald.
Key Tasks
• Artwork Selection: Determine which exhibition artworks most align with the SFMOMA visitor.
• Product Selection: Identify the most suitable products for the chosen artworks, considering both the artist's preferences and the ideal applications for each piece, such as print reproductions, apparel, or merchandise.
• Presentation to Artist Team: Proposal of all potential product options to artist team for final approval.
• Mockups for Vendor Communication: Creation of mockups in Adobe InDesign, which included layout, dimensions, and color.
